The business concept of the vessel train organizer was a plan for how revenues would be generated and a profitable company would be developed. It also explained which products and services, such as positions (slots) in the vessel train, the vessel train organizer would deliver to the follower vessels. NOVIMAR investigated various business concepts for operating a vessel train.
An important organisational element of the vessel train concept was the vessel train organizer. The vessel train organizer was the actor (either an existing one or a new entrant) that exploited and controlled the lead vessel of the vessel train and brought the different follower vessels together behind the lead vessel. This vessel train organizer needed to have a business concept in order to become a commercially viable company.
Business concepts were related to the different freight transport markets that NOVIMAR studied. We distinguished among two main types:
Each of the these two main freight markets had different requirements to the vessel train and to the business concept of the vessel train organizer.